12th Man Productions Broadcast Studios – Texas A&M
As the final piece of the new Texas A&M broadcast facility 12th Man Productions needed an extension of the otherwise well established Texas A&M brand in a modern media space to serve mixed uses as a broadcast studio, live recruiting tool and also as an educational outlet for students. Drawing on our breadth of experience from experiential, live event and studio design we designed and oriented the space to not only appeal to camera positions but also to a live visitor to extend the magnitude and essence of the brand to in-person talent recruitment.
From the outset we understood the necessity and deep importance of the Texas A&M brand to flow from the space and connect the audience to their passion. The A&M team was more than willing to include us in their culture – which we immersed ourselves in. By developing a real understanding of what it meant to be an Aggie, we were able to key on visual and emotional elements that best communicated the meaning and defined the space both on-air air and as a recruiting tool.
Our aesthetic was reflective of the existing campus architecture incorporating the distinctive, signature brick color and form, archways, and representations of larger elements such as the window treatments of the Bright Lobby and Ring Sculpture, to subtler elements like the Texas Star, SEC family of schools flags and of course selected usage of the variations of the A&M logo and colors – by bringing the outside in, so to speak, the spirit of Aggieland was captured.