The set was envisioned as a modern Ted Talk environment- showcasing the talent of Mr. Ferriss.

A modern color changing world with the subtle infusion of electronics act as a background for the colorful host. There is a sunken talk area with audience balconies that are positioned on either side of the stage like opera boxes. The audience is built into the environment and will be an active participant in the taping.

The vision was progressive and modern- the goal was to build out a Tim Ferriss version of the Apple store that was branded uniquely to his personality and passion.

It was a pleasure reuniting with Vince Vaughn’s Wild West Productions and AT&T Audience Network.